Strategic and Financial Analysis Workshop for the Pulp & Paper and Related Industries

Upcoming Event

October 16-18, 2018

NC State University, Raleigh, NC

TAPPI, The Paper Science and Engineering School and The Business School at North Carolina State University bring to you this strategic and financial workshop tailored to the pulp and paper industry. This workshop will give you basic and sophisticated tools to analyze and evaluate the effect of capital investment in your operations, evaluate business operations (profitability, cost absorption), estimate financial outcomes (investment return) and support decision-making across the whole pulp and paper operation.

This course will immediately develop your skills in business and financial analysis, taking your performance to the next level.

This is an excellent opportunity to:

  • Understand the critical role of reinvesting in pulp and paper mill assets to ensure long-term survival and prosperity (how to justify new capital investment).
  • Learn how to benchmark your operations to identify gaps and opportunities to improve your cost position.
  • Learn how to build an effective savings program.
  • Learn about cost structure and how you can increase your competitive advantage by managing your costs.
  • Learn the basics of capital budgeting, cost of capital, cash flow analysis and financial indicators, which will help you to build financial analyses and sell your ideas, capital investments, products, and services.
  • Explain in financial terms the impact of a new set up in your operation and research (new technique or new product).
  • Build an entire financial analysis from scratch with the assistance of recognized Business Operation Instructors with decades of real-world experience in the forest product industry.
  • Learn the basis for strategic planning and decision-making.

Workshop Overview

This practical workshop in business operations and financial analysis will provide you with step-by-step procedures and tools to build financial evaluations. This three-day workshop will consist of presentations and practical sessions to apply in real time what you are learning.

Who Should Attend

The Financial and Strategic Analysis Workshop is appropriate for technical and non-technical individuals in the pulp & paper, forest product and related industries with a desire to evaluate processes, services, and research ideas. This workshop will help you to market your ideas, products, and services utilizing the financial language used by decision makers in the industry (controllers, directors, mill managers, vice-presidents).

This workshop is especially beneficial for:

  • Managers at pulp and paper mills and business units responsible for strategic planning.
  • Managers in forest product conversion facilities.
  • Engineering consultants who provide strategic studies to pulp and paper mill clients.
  • Sales and service personnel who want to sell their ideas to customers and upper-level management.
  • Superintendents and engineers who want to understand how to measure profitability and costs in their operations.
  • Managers who want to understand the financial outcomes of process improvements and capital investments.
  • Research and development engineers and scientists looking to estimate the potential financial impact of their research.
  • Engineers who are new to the pulp, paper, and related industries.

Workshop participants do not need a business or financial background

Learning Outcomes

After this workshop, participants should be able to:

  • Learn how to benchmark your business against world-class operations
  • Update of the business and operational parameters of the pulp and paper industry (worldwide)
  • Be familiar with financial statements
  • Build complete financial analysis from scratch
  • Perform cash flow valuation
  • Understand investment rules
  • Be familiar with financial indicators, net present value, internal rate of return, CVA, CVA index, EBITDA, payback
  • Overview of cost of capital
  • Understand depreciation
  • Perform capital budgeting analysis
  • Understand cost analysis, profit planning and exposure to volume/price risks: categorizing costs to make better decisions, determining break-even levels of quantity, price, and cost
  • Overview of global strategy


TAPPI will award 3.7 continuing education units (CEUs) to participants who attend at least 80% of the education sessions and complete a final program evaluation. The Education Department of TAPPI meets the Criteria for Certification established by the Authorized Provider Commission of the International Association for Continuing Education and Training (IACET), 1620 I Street NW, Washington DC 20006.

Workshop Details

Dates: The course has been designed for a total of four days. It begins on October 15 and ends on October 18.

Day 1 will be on distance education (participants will have access to presentations, materials, videos, and will be available to interact with instructors).

Day 2-4 will be held in the NC State Campus. The on-campus sessions start Tuesday 9:30 am and end Thursday 3:00 pm.

Location: The course will be held on the campus of NCSU, Department of Wood and Paper Science. Address: Biltmore Hall, 2820 Faucette Dr, Raleigh, NC 27606

 Biltmore Hall

Workshop Schedule

Day 1 – Online (before on Campus meeting)

Time Value of Money
Present Value Applications: Compare Cash Flow Alternatives
Homework: Time Value of Money and Present Value

Note: Day one will be available once registration is completed.  Videos and exercises will be worked on the pace dictated by the students.

Day 2 – NC State Campus

Pulp and Paper Basics
Status of the Pulp and Paper Industry
Capital Budgeting: Financial Indicators and Comparison, Investment Rules
Financial statements: Income Statement, Balance Sheet, and Cash Flow
In-Class Exercise: Apply the Concepts to Evaluate Investment Alternatives
Cost of Capital: Understand the Components of Capital Cost
Depreciation: Depreciation Schedules, Effect of Depreciation Project Profitability
New Product and Technology Management: How to Establish a Bridge between R&D and Commercialization

Day 3 – NC State Campus

Cost Structure: Types of Costs, Cash and Non-Cash Cost
In-Class Exercise: Depreciation, Cost Structure, Cost Analysis
Reinvesting in the Pulp and Paper Industry
Cash Flow Evaluation: Build a Complete Income Statement Estimate and Evaluate Cash Flows
Comparing Investment Alternatives: Based on Information provided, Built and Compare Investment Analysis
In-Class Exercise: Cash Flow Estimation, Investment Analysis (Half Day work)
Capital Expenditure Management: How to Prepare and Manage Capital Investment

Day 4- NC State Campus

Process Simulation: Benefits, Connecting Process Simulation to your Financial Analysis
Investment Analysis: What to Consider When Analyzing New Investments
In-Class Exercise: Cost of Capital, Investment Scenario Valuation
Global strategy: Strategies at the Corporate, Business and Functional Unit Levels, Alternatives for Continuous Growth
In-Class Exercise: Build your Investment Analysis
Sensitivity and Risk Analysis


Dr. PhillipsDr. Richard Phillips Dr. Richard Phillips is Adjunct Professor and Executive in Residence in the Department of Wood and Paper Science (Paper Science and Engineering) at North Carolina State University, having retired as Senior Vice President-Technology and Manufacturing from International Paper. In this position, Dr. Phillips was responsible for providing manufacturing and engineering services, as well as oversight of corporate research and development for International Paper Companies. Dr. Phillips was responsible for the establishment of an integrated pulp and paper mill facility in Brazil and was a board member of the joint venture between IP and Ilim in Russia. Currently, Dr. Phillips teaches Strategic Business Practices in the Pulp and Paper Industry at NCSU and provides leadership and critical thinking across the Department. Dr. Phillips earned his Bachelor’s, Master’s and Doctorate degrees in chemical engineering from North Carolina State University. Dr. Richard Phillips is a recognized expert in strategic and investment analysis in the pulp and paper industry.
Dr. GonzalezDr. Ronalds Gonzalez Dr. Gonzalez is co-director of the Tissue Pack Innovation Lab ( and faculty of Conversion Economics and Supply Chain in the Paper Science & Engineering at NC State University. Prior to joining NC State University, Dr. Gonzalez was corporate controller manufacturing and logistics for North, Central and South America for Svenska Cellulosa Aktiebolaget (the biggest global tissue producer). He also held several positions in controlling and manufacturing at Smurfit Kappa Carton de Venezuela (an integrated forestry, pulp and paper and packaging solutions company). In his last positions, he was co-responsible for daily business operations for several divisions in different countries (including budget preparation and control, financial reporting, capital investment analysis, cost control, strategic analysis). Other experience includes the establishment of processing facilities and supply chain analysis for several customers, product development, and market research. Dr. Gonzalez has provided consultancy services to start-up and established companies in the U.S., Mexico, Venezuela, and Colombia.  Dr. Ronalds Gonzalez is a global expert in integrated analysis (supply chain, conversion process & economics, financial analysis and risk analysis).
Dr. MarkhamDr. Stephen K. Markham Dr. Stephen K. Markham, currently Senior Vice-president Business Development Toshiba. Dr. Markham received his Ph.D. from Purdue University, MBA from the University of California, Irvine, and an M.S. and B.S. in social psychology from Brigham Young University. He is a Certified New Product Development Professional and is a professor of management, innovation, and entrepreneurship in the College of Management at North Carolina State University. His research focuses on the roles and processes in the front end of technological innovation, concentrating on the role champions take in early commercial development of technology. He is on the Editorial Review Board of the Journal of Product Innovation Management and reviews regularly for journals such as Organization Science, IEEE Transaction on Engineering Management, as well as for the National Science Foundation. Dr. Markham actively teaches in the executive education and MBA programs in the areas of leadership, corporate culture, innovation, and technology commercialization. He has received and participated in 11 Grants totaling nearly $2.5million. Dr. Markham has been a founding board member or officer of numerous high-technology start-up companies and consults with numerous global technology-based companies.
Dr. GuiraoMr. Jose “Pepe” Guirao MBA Mr. Jose “Pepe” Guirao MBA, is the Financial Business Director for SCA North America. Previously, Pepe was Director Financial Planning and Analysis Product Supply for the whole American Continent with SCA.  Pepe has more than 20 years of progressive experience as an international executive in the consumer goods industry from Textiles, Dairy, and Hygiene categories.  Pepe has a BS. in Economics and MBA from the Instituto Tecnologico de Monterrey in Mexico. Pepe is an energetic and proactive leader that understands the big picture and is able to anticipate relevant trends and act accordingly always finding the way to a competitive advantage to the organization, among his achievements Pepe led a multidisciplinary team that delivered +10% COGS savings and implemented harmonized ways of working across multiple countries and businesses. Pepe is a strong advocate of value creation, recently he has attended several Value Creation and Business Performance programs at Stockholm School of Economics.
Dr. JameelDr. Hasan Jameel Dr. Hasan Jameel is the Ellis Signe Olssen Named Professor at North Carolina State University. Dr. Jameel’s professional specialties include pulping and bleaching, process optimization and simulation,  bio-energy and gasification. He earned his Bachelor degree in Chemical Engineering from Texas A&M University in 1975, and his Ph.D. degree in Chemical Engineering from Princeton in 1980. In 1979, he joined International Paper, where he stayed until becoming a professor at NCSU in 1987. Dr. Jameel has received numerous honors and awards for his work, including the Johan C.F.C. Richter Prize from the TAPPI Pulp Manufacture Division. Other TAPPI honors include the David Wetherhorn Award (1994), TAPPI Outstanding Instructor (1995) and the Wayne Carr Best Paper Award (2002). He has been a TAPPI Member since 1987 and has been involved with several Divisions and Local Sections. Dr. Jameel is also a Fellow of the International Academy of Wood Science, TAPPI and a member of AIChE. He holds three patents and has authored two books and more than 100 conferences papers.


The registration fee is $1,650 per person. Register online now!

  • What is included: Tuition, training, materials, refreshments break, a certificate and a course banquet dinner.
  • What is not included: Lodging.


  • The registration fee should be received no later than two weeks prior to the workshop starting date.
  • The registration fee cannot be refunded. Substitute participants can be sent or the fee can be used to a workshop happening at a later date.
  • Registration can be done by credit card payment or by check.

The online registration will only accept registrations up to the maximum number of students allowed.

Contact Dr. Ronalds Gonzalez (919-802-5219) for availability of space less than one week before the course or to pay by check.

Registration for 2018 Hands-On Workshop for Hygiene Tissue Basics is also available. To find more information about this workshop click here


Participants are responsible for their own hotel arrangements. Suites have been set aside at the DoubleTree by Hilton Hotel Raleigh. Access the special rates by clicking the following link: Hotel reservation

Additional Information

For answers to questions related to course content and registration and payment please contact:

Dr. Ronalds Gonzalez at – Tel: 919-802-5219

Register Online Now!

This event is organized by:cnr logo

Department of Forest Biomaterials

 Supporting partner:TAPPI Logo