{"id":25,"date":"2025-07-18T14:53:00","date_gmt":"2025-07-18T14:53:00","guid":{"rendered":"https:\/\/research.cnr.ncsu.edu\/agiftseed\/?page_id=25"},"modified":"2026-10-22T18:07:13","modified_gmt":"2026-10-22T18:07:13","slug":"contact","status":"publish","type":"page","link":"https:\/\/research.cnr.ncsu.edu\/agiftseed\/contact\/","title":{"rendered":"For Industry"},"content":{"rendered":"\n\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"265\" src=\"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/20240320__AGiftSeed_ChristmasTreeIndustry_v2-1024x265.jpg\" alt=\"\" class=\"wp-image-380\" srcset=\"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/20240320__AGiftSeed_ChristmasTreeIndustry_v2-1024x265.jpg 1024w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/20240320__AGiftSeed_ChristmasTreeIndustry_v2-300x78.jpg 300w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/20240320__AGiftSeed_ChristmasTreeIndustry_v2-768x199.jpg 768w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/20240320__AGiftSeed_ChristmasTreeIndustry_v2-1536x397.jpg 1536w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/20240320__AGiftSeed_ChristmasTreeIndustry_v2-2048x530.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is A GIFT SEED?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An international collaboration of researchers and partners working to develop genomic tools and resources that will accelerate genetic improvement efforts to benefit the U.S. Christmas tree industry.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"459\" src=\"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/09\/For-Industry-Fact-Cloud-2.png\" alt=\"\" class=\"wp-image-365\" srcset=\"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/09\/For-Industry-Fact-Cloud-2.png 778w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/09\/For-Industry-Fact-Cloud-2-300x177.png 300w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/09\/For-Industry-Fact-Cloud-2-768x453.png 768w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5-Part Goal<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Accelerate genetic and production improvement of fir Christmas trees by developing genetic and genomic tools.<\/li>\n\n\n\n<li>Using commercially important fir species, identify and study tree drought tolerance in a variety of environments and genetic\/mechanical resistance to disease and pests. <\/li>\n\n\n\n<li>Focusing on post-harvest, evaluate consumer preference for fir aroma, as well as study the aroma-producing defensive chemicals in firs and their ecological implications.<\/li>\n\n\n\n<li>Evaluate the potential economic impact of genetic improvement on the US Christmas tree industry and evaluate overall sustainability and benefit for pest and disease management practices.<\/li>\n\n\n\n<li>Develop region-specific Extension and outreach materials including grower surveys and industry needs assessments, and communicate consumer feedback for motivations to purchase real Christmas trees through citizen science to growers and industry stakeholders.<\/li>\n<\/ol>\n\n\n<div class=\"ncst-labeled-section wp-block-ncst-featured-content ncst-featured-content is-card-style layout-three-column\">\n  <div class=\"ncst-labeled-section__background\">\n    <div class=\"ncst-labeled-section__container\">\n             <div class=\"ncst-labeled-section__content\">\n        \n<div class=\"wp-block-ncst-featured-content\"><a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image with-cta\"\n    href=\"https:\/\/research.cnr.ncsu.edu\/agiftseed\/objective-3\/\"\n    data-ua-cat=\"Content Card\"\n    data-ua-action=\"Content Card Click\"\n    data-ua-label=https:\/\/research.cnr.ncsu.edu\/agiftseed\/objective-3\/\n  >\n  \n\n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1687\" \n            class=\"content-card__image wp-image-480\" \n            alt=\"Piles of Fraser Fir tree branches laid out on a table. - A GIFT SEED - College of Natural Resources at NC&#160;State University\" \n            src=\"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_6162-scaled.jpg\" \n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_6162-scaled.jpg 2560w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_6162-300x198.jpg 300w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_6162-1024x675.jpg 1024w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_6162-768x506.jpg 768w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_6162-1536x1012.jpg 1536w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_6162-2048x1350.jpg 2048w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                          <h3 class=\"content-card__headline\">Impact on Post-Harvest<\/h3>\n              \n\n      \t      \t        <p class=\"content-card__teaser\">Learn more about the A GIFT SEED team&#8217;s plans to study post-harvest product quality and gauge consumer perception of genetic improvement.<\/p>\n\t      \t    \n              <p class=\"content-card__cta\">Read <span class=nowrap>more&nbsp;<span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n            \n            <use xlink:href=\"#wolficon-arrow-right-bold\">\n        <\/svg><\/span><\/span><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image with-cta\"\n    href=\"https:\/\/research.cnr.ncsu.edu\/agiftseed\/objective-4\/\"\n    data-ua-cat=\"Content Card\"\n    data-ua-action=\"Content Card Click\"\n    data-ua-label=https:\/\/research.cnr.ncsu.edu\/agiftseed\/objective-4\/\n  >\n  \n\n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" \n            class=\"content-card__image wp-image-477\" \n            alt=\"Lush Christmas tree farm with rows of evergreen trees, set against rolling green hills and distant mountains under a clear, sunny sky. - A GIFT SEED - College of Natural Resources at NC&#160;State University\" \n            src=\"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_1905-scaled.jpg\" \n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_1905-scaled.jpg 2560w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_1905-300x169.jpg 300w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_1905-1024x576.jpg 1024w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_1905-768x432.jpg 768w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_1905-1536x864.jpg 1536w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_1905-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                          <h3 class=\"content-card__headline\">Impact on Economics<\/h3>\n              \n\n      \t      \t        <p class=\"content-card__teaser\">Learn more about the A GIFT SEED team&#8217;s plans for economic and market analysis of their scientific findings.<\/p>\n\t      \t    \n              <p class=\"content-card__cta\">Read <span class=nowrap>more&nbsp;<span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n            \n            <use xlink:href=\"#wolficon-arrow-right-bold\">\n        <\/svg><\/span><\/span><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image with-cta\"\n    href=\"https:\/\/research.cnr.ncsu.edu\/agiftseed\/objective-5\/\"\n    data-ua-cat=\"Content Card\"\n    data-ua-action=\"Content Card Click\"\n    data-ua-label=https:\/\/research.cnr.ncsu.edu\/agiftseed\/objective-5\/\n  >\n  \n\n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1173\" \n            class=\"content-card__image wp-image-479\" \n            alt=\"Three people in a tree farm on a sunny day, surrounded by evergreen trees. One person bends to pick something up; the mood is calm and focused. - A GIFT SEED - College of Natural Resources at NC&#160;State University\" \n            src=\"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_20201014_182020-scaled.jpg\" \n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_20201014_182020-scaled.jpg 2560w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_20201014_182020-300x138.jpg 300w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_20201014_182020-1024x469.jpg 1024w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_20201014_182020-768x352.jpg 768w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_20201014_182020-1536x704.jpg 1536w, https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-content\/uploads\/sites\/78\/2025\/10\/Copy-of-IMG_20201014_182020-2048x939.jpg 2048w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                          <h3 class=\"content-card__headline\">Impact on Extension<\/h3>\n              \n\n      \t      \t        <p class=\"content-card__teaser\">Learn more about A GIFT SEED activities relating to Extension and engagement with growers and consumers.<\/p>\n\t      \t    \n              <p class=\"content-card__cta\">Read <span class=nowrap>more&nbsp;<span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n            \n            <use xlink:href=\"#wolficon-arrow-right-bold\">\n        <\/svg><\/span><\/span><\/p>\n          <\/div>\n\n  <\/a>\n<\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is A GIFT SEED? An international collaboration of researchers and partners working to develop genomic tools and resources that will accelerate genetic improvement efforts to benefit the U.S. Christmas tree industry. 5-Part Goal<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ncst_dynamicHeaderBlockName":"ncst\/default-header","ncst_dynamicHeaderData":"{}","ncst_content_audit_freq":"","ncst_content_audit_date":"","footnotes":""},"class_list":["post-25","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-json\/wp\/v2\/pages\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":10,"href":"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-json\/wp\/v2\/pages\/25\/revisions"}],"predecessor-version":[{"id":771,"href":"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-json\/wp\/v2\/pages\/25\/revisions\/771"}],"wp:attachment":[{"href":"https:\/\/research.cnr.ncsu.edu\/agiftseed\/wp-json\/wp\/v2\/media?parent=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}